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Money made simple
A Podcast By EGX
Egypt’s official stock exchange and one of the region’s key financial institutions, playing a central role in the development and regulation of the local capital market. EGX works to promote financial literacy, market transparency, and sustainable economic growth by connecting investors, companies, and the wider public to the dynamics of the Egyptian economy.
Our Partners
A leading Egyptian podcast production company focusing on creating high-quality audio content for the MENA region. Within its first six months, TPP produced 15 shows, reaching over 7 million listens. TPP crafts compelling stories that connect brands with their audiences in authentic, impactful ways.
About
The Podcast
A witty, story-driven podcast that turns money confusion into money clarity, guiding Egyptians from survival-level financial habits to confident, responsible investing foundations across a five-season learning journey.
Money Made Simple is designed as a scalable learning ecosystem: each episode delivers one clear financial idea, one real-life application, and one behavioral tool through a comedian host, credible experts, and culturally relevant stories.
Under the advisory
Ahmed Tarek
Khalil
A prominent Egyptian entrepreneur and investor known for his strategic leadership across multiple sectors, including maritime logistics, education, healthcare, and technology. He is the Founder and Chairman of Alliance Middle East Ship Management, a major maritime logistics services provider in the petroleum industry, and has expanded his investment portfolio into startups and growth ventures. Khalil has also gained visibility as an investor and judge on Shark Tank Egypt, where he supports emerging businesses and founders.
Content Supervision
Zeina Soufan
Editorial Lead
Karim Badr
Market Strategy
Ahmed Ibrahim
Regulatory Compliance
Kalam Al Mal
Target Audience
A long-term learning journey that grows with the listener, starting from the earliest stages of financial awareness and evolving into more advanced understanding.
Ages 15–18
First exposure to money concepts, saving, and financial responsibility.
Ages 19–25
Students and early-career professionals navigating income, spending, and financial independence.
Ages 26–35
Young professionals and entrepreneurs making active financial and investment decisions.
Kalam Al Mal
The Opportunity
A new generation is actively seeking financial knowledge, but most content fails them in one of two ways: too technical for beginners, or too shallow to build lasting knowledge.
The white space is a trusted, culturally relevant platform that teaches finance as a structured journey, not random tips, and builds habits, not just theoretical hype.
Money Made Simple leverages EGX credibility and expert insight with entertainment-first storytelling to make financial education feel human, usable, and lasting.
Kalam Al Mal
The Show Promise
By the end of each season, the listener walks away with
- Clearer definitions with no big words left unexplained.
- Practical decision tools for budgeting, inflation survival, debt control, saving, and investing basics.
- More confidence navigating banks, products, and real-life money choices.
Kalam Al Mal
Reason to Believe
Money Made Simple is built to be credible and watchable
- Institutional authority powered by EGX, trusted financial public infrastructure.
- Structured curriculum five seasons designed as progressive levels, not scattered topics.
- Expert-led clarity episodes feature qualified voices translating complexity into usable decisions.
- Entertainment design the host selection represents the audience’s confusion and asks what people avoid asking.
- Production & distribution capability built with a repeatable content engine for episodes and cutdowns.
- Brand safety by design educational boundaries, no stock tips, no hype, and clear disclaimers.
Kalam Al Mal
Money Made Simple
Seasons Structure
Beginner
Beginner–Intermediate
Intermediate
Intermediate–Advanced
Advanced
Kalam Al Mal
Season 1 Level
Beginner
Season 1 is designed for beginners. It starts from “I’m confused” and ends at “I can make smarter everyday money decisions.”
Sample Episode Themes (Foundations)
- What is money? Why does it matter in real life?
- Time value of money: today’s pound versus tomorrow’s pound.
- Saving versus investing: what is the difference, and why it matters.
- Inflation: why prices rise, and what you can do about it.
Season Focus (What the audience learns)
- Build healthier spending habits and set priorities.
- Understand money well enough to navigate the economy as an individual.
- Learn practical basics of saving, debt awareness, and early investing concepts.
- Translate economic headlines into personal decisions without overwhelm.
Kalam Al Mal
Season 1 Episode
Structure
A consistent format that makes finance watchable, memorable, and safe.
Cold Open Story (Funny + Relatable)
A short, relevant story that introduces the real-life problem and frames the episode’s big question.
Expert Breakdown (Step-by-Step Learning)
The guest unpacks the core concept through clear, progressive questions, simple definitions, practical examples, and corrections of common misunderstandings.
From Personal → Bigger Picture (Quick Zoom-Out)
The episode stays grounded in individual decisions, then zooms out to show how the concept connects to companies, governments, and markets.
Season 1 Host
Alaa Elshiekh
A leading Egyptian content creator, stand-up comedian, and podcast host known for his sharp, culturally resonant voice and wide influence across Arabic digital media. With a background in industrial engineering, Creator and host of the hit podcast Kefaya Ba2a, celebrated for its candid, humorous conversations that connect deeply with Egyptian and Arab audiences.
